Digital Data Analyst Services
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Digital analysts work with a marketing team to analyze the effectiveness and reach of digital marketing campaigns. They use Google analytics and site tagging tools to harvest user data. This data is analyzed and interpreted to provide insights into how to improve the user experience and the effectiveness of the digital marketing campaign.
Day-to-Day as a Digital Analyst
Digital Analysts are team players who work alongside Digital Marketers, Project Managers, Lead Generation Marketers, SEO experts, Designers, and other marketing specialists to determine the reach and effectiveness of digital marketing campaigns. They provide insight on how to improve the effectiveness and user experiences of those campaigns. Most Digital Analysts work for marketing agencies, retail companies, technology companies, or are self-employed and work on a contract basis.
Digital Analysts spend their days meeting with clients and their digital marketing team, communicating via email, working with their team via a project management tool, planning projects, analyzing data, creating and implementing tracking code, updating dashboards, providing insight to clients and team members via email or report, and learning about new developments in the industry and incorporating them into their work.
What Skills Should Digital Analysts Have?
Digital Analysts must be fantastic communicators because this is a huge aspect of their job. They’ll spend more than half of their day communicating with team members and clients. They should be able to take their data analysis and translate it into people-friendly terms. They must be prepared to present their findings in front of a group, in a report, and via email. Email etiquette is different at every company, but a Digital Analyst will need to be able to adapt to each company’s culture in this regard.
One skill that bridges the gap between hard and soft skills is the Digital Marketer’s ability to strategize, problem-solve, think critically, modify their approach as they go, and reflect on results in their data. Simply put, this skill is metacognition. This combination of thought patterns is often taught in marketing and business curriculums but is primarily developed on the job through experience.
Google Analytics, Data Analytics, Tableau, Power BI, and Excel are all major technical skills that a Digital Analyst will need. Some employers will expect a Digital Analyst to be proficient in R or Python but this varies by employer and the level of the position. Digital Analysts should know how to execute A/B testing, infer insights from data, manage deadlines, and understand the business and marketing terms used in industry lingo and goal-setting.
Skills You Need to Become a Digital Analyst
Digital Marketing Analyst Duties and Responsibilities
Digital marketing analysts monitor online marketing trends, analyze statistics, develop strategies for digital marketing campaigns, and track campaign performance.
They prepare campaign results, create data visualizations, and present insights and findings to colleagues and clients.
Digital Marketing Analyst Responsibilities
- Collecting and analyzing customer, marketing, and web behavioral data.
- Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
- Developing and presenting learnings from your analyses, including actionable insights and recommendations.
- Developing digital campaign and web measurement strategies.
- Creating dashboards, data visualizations, and campaign and website performance reports.
- Monitoring and analyzing digital media and marketing trends.
- Communicating and presenting to colleagues, senior managers, and clients.
Digital marketing analysts play a key role in ensuring a business succeeds online. Digital marketing analysts are responsible for analyzing statistics and looking for ways that the company can improve its online marketing efforts.
These efforts include things like email marketing campaigns, social media campaigns, PPC campaigns, and online branding efforts.
What does a Digital Marketing Analyst do, typically?
Strategy and implementation
Digital Marketing analysts provide the strategy behind a marketing campaign, analyze the results, and relay results, successes/failures/surprises, and ultimately, the ROI to leadership (CMO for example). Digital marketing analysts also research digital marketing trends (PPC advertising, email marketing best practices, for example), and how they can relate to company goals.
Then, they develop strategies for growth, assess new campaign/client targets and build out demand generation programs with the goal of generating campaign success, increasing online presence, and driving ROI. Digital marketing analysts must stay on top of industry trends, and use a wide variety of programs and technologies to test/develop/implement new ideas and strategies to generate digital marketing success.
Use a variety of programs to create/deliver campaigns
Digital marketing analysts are encouraged to learn several programs/skills, and apply that knowledge to the everyday job. New technologies always emerge and will continue to emerge. Top digital marketing analysts can have skills in developing PPC campaigns, have a strong knowledge of SEO, and are certified or experts in using programs like Google Analytics, Google AdWords, Google Tag Manager, email marketing tools, and more.
Reporting & Insights Services
Our reporting and insights services can help uncover the value of your digital data. Our team can dive deep to uncover insights around customer behavior, product and user flow inefficiencies or set up dashboards and reporting for ongoing pulse check against your business KPIs.
Transparent
Strategic Projects & Executive Level Insights
Unlike many agencies, we’re not a black box – we’re an open book. We provide detailed reporting on what we’re doing and the results you’re getting.
Ad Hoc analyses & recommendations
We pride ourselves on our responsiveness. We’re available via email and phone so you can get answers to your questions.
Custom Reports and Dashboards
We pride ourselves on our responsiveness. We’re available via email and phone so you can get answers to your questions.
Advanced Excel Dashboard Report
We use a proven, comprehensive process to ensure that your website and marketing campaigns are properly set up for optimal results.
Google Analytics Analysis Hub & Data Studio reports
We use a proven, comprehensive process to ensure that your website and marketing campaigns are properly set up for optimal results.
Custom Reports and Dashboards
We use a proven, comprehensive process to ensure that your website and marketing campaigns are properly set up for optimal results.